BSA Privacy Policy

BSA Privacy Policy

Effective Date: August 10, 2023

At the core of BSA's philosophy lies a commitment to providing top-quality products tailored to the needs and preferences of our diverse customer base. Our focus is on delivering a unique online shopping experience that reflects the values and interests of our customers. The role of today's consumer is diverse and dynamic, and BSA is dedicated to offering the products and services that empower them to express themselves confidently.

Central to this mission is our commitment to transparency about the ways we collect, use, and share your personal information and other data we collect when you use our products and services. Our site, shopyourbsa.com, is created to connect guests to the best that we have to offer on the platforms and devices our guests prefer. We are dedicated to treating your personal information with care and respect. Our privacy policy is designed to provide transparency into our privacy practices and principles in a format that you can navigate, read, and understand.

1. Introduction

This Privacy Policy explains how BSA (“BSA,” “we,” “our,” or “us”) collects, shares, and uses the information that we collect about you when you use any of our Services (as defined in our Terms and Conditions) or visit our Website (as defined in our Terms and Conditions) located at shopyourbsa.com. It applies only to our websites, services, products, and applications, and does not apply to any third-party websites, services, products, or applications – even if they are made available by us or accessible through our Services or our Website. Unless we define a term in this Privacy Policy, all capitalized words used in this Privacy Policy have the same meanings as they do in our Terms and Conditions. California residents should also review the disclosures available in the table at the end of this Privacy Policy, in compliance with the California Consumer Privacy Act (CCPA).

This Privacy Policy applies to you whenever you use our Services or visit our Website. For purposes of this Privacy Policy, a “Guest” or “Guests” means any BSA customer or any other person or business that uses our Services or visits our Website. Please read this Privacy Policy carefully so that you understand your rights in relation to your personal data. If you do not agree with any part of this Privacy Policy, you should not access our Website.

2. Information We Collect About You

We need to collect certain information about you to provide and improve the Services, to administer and help you manage your use of the Services (including your account, if you are an account holder), and to enable us to help you customize your experience using the Services.

Information that You Provide

We collect information about you that you provide to us when you create an account, sign up to use the Services, undergo account or identity verification, communicate with us, upload content, answer our surveys, or otherwise use the Services or interact with us, including:

· Personally Identifying Information (“PII”). Your name, email address, shipping address, billing address, phone number, and birthdate.

· Financial Information. Bank account, credit card numbers, and other publicly available information.

· Non-Identifying Information. Information that you provide to us that cannot be used by itself to identify you or any other individual.

· Aggregated Information. Information about groups or categories of customers, which does not identify and cannot reasonably be used to identify an individual.

· Other Information You Provide. Any other information that you provide to us voluntarily, including any survey responses, participation in promotions or contests, or referrals.

Information We Collect When You Use Our Services

Information We Collect About You and How We Use It

  • Location Information: We use your location, determined for example through your IP address, to provide a personalized user experience and comply with local regulations, such as BSA's principles for fair software practices. If you prefer not to receive marketing communications, you can contact us at shopyourbsa.com.

  • Device Information: We collect details about the devices you use to access our services, including information about the operating system, device identifier, and how it interacts with our services, in compliance with BSA's security guidelines.

  • Usage Information: We gather data on how you use our services. This data may include browser type, operating system, pages visited, and other statistics, helping us improve and personalize our services in line with industry software quality standards.

  • Other Information: Any additional information that you provide or that is derived from your use of our services.

Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your browsing activity:

  • Essential Cookies: Necessary for our site and services' operation, including shopping cart and e-billing.

  • Analytical/Performance Cookies: Used to understand how visitors interact with our site, improving how our services function.

  • Functionality Cookies: Used to recognize you when you return to our site and personalize content.

  • Tracking Cookies: Record your visit and your online behavior, used for targeted advertising.

Cookies may be session (deleted when closing the browser) or persistent (remain after closing the browser). You can adjust your browser settings to manage cookies. Visit https://shopyourbsa.com/pages/bsa-privacy-policy to learn more.

Web Beacons

We use web beacons to collect information about site usage and email interaction, following industry best practices.

Third-Party Information

We may receive personally identifiable information (PII) from third parties, in compliance with BSA's rules and guidelines.

Children’s Information

Our services are intended for those over 18. We do not intentionally collect information from children under 16, following best practices for compliance.

How We Use and Retain Your Information

We use the information collected to provide a personalized experience, in compliance with our policies and BSA's principles, to protect software integrity and defend users' and developers' rights. We retain this information as long as necessary, in accordance with applicable laws and software industry best practices.

How We Use and Protect Your Information

Your information, whether provided by you or collected from your device, is essential for various activities, including but not limited to:

  • Account Creation, Administration, and Management: Guided by BSA standards for secure software.
  • Verification of Identity: Adhering to the best industry practices.
  • Regulatory Compliance: As defined by applicable local laws and BSA principles.
  • Service Provision, Optimization, and Enhancement: Aligning with BSA's commitment to quality and innovation.
  • New Product Development and Pricing: In accordance with BSA's ethical guidelines.
  • Customer Communication: Via phone or email regarding Services, promotions, and partners.
    • For details on phone communication, https://shopyourbsa.com/pages/bsa-privacy-policy.

    • To opt-out of marketing, https://shopyourbsa.com/pages/bsa-privacy-policy


  • Analytics and Fraud Prevention: Following BSA's standards on data integrity and security.
  • Spam and Malware Protection: Enforcing our agreements in line with BSA best practices.
  • Other Purposes: Any that you have expressly consented to.

We retain your information only for the duration required for the aforementioned purposes, or as legally required, complying with BSA's principles.

Sharing Your Information With Third Parties

We are committed to respecting your privacy as follows:

  • With Service Providers: Only to facilitate our Services, in accordance with BSA guidelines.
  • Aggregated/Anonymized Information: May be shared for lawful purposes, upholding BSA principles.
  • With Affiliates: For collaboration and enhancement of services, following BSA’s ethical codes.
  • With Third-Party Marketing Partners: Shared for commercial purposes, in line with BSA's best practices.
  • With Your Consent: As directed by you, honoring BSA's commitment to user choice and transparency.

We strongly recommend reviewing the privacy policies of third parties we share data with to understand their practices.

Telephone Calls and Text Messages

By giving us your phone number, you agree to be contacted via calls or text messages, including for:

  • Account Notifications and Troubleshooting: Following BSA's user-centric approach.
  • Dispute Resolution and Debt Collection: As per our terms, in accordance with BSA principles.
  • Marketing Communications: Upon your explicit consent, adhering to BSA's ethical guidelines.

Contact us at https://shopyourbsa.com/pages/contact-regarding-california-laws-ccpa to opt-out. Charges may apply.

Guest Profiles, Submissions, and Messages

Your Guest Profile and/or associated details might include your name, location, email, phone number, or other relevant information ("Guest Profile Information"). This data can be visible to other Guests you engage with or those utilizing the Services. Messages sent through the Services might also display your name and Guest Profile Information to others. We don't oversee the privacy practices of our Guests or third-party sites/services.

Disclosure of Information During Business Transactions and Corporate Changes

Information collected from our Guests, such as PII, is regarded as a business resource. Hence, if we face bankruptcy, go out of business, or are involved in a transaction like a merger, acquisition, or asset sale, your PII and additional information might be disclosed or transferred to a third party as part of the deal.

Disclosure of Information for Protection Purposes

Our policy is to cooperate with government, law enforcement, and private entities when we deem it necessary. Therefore, we reserve the right to reveal information about you to these parties as we find essential to: (i) fulfill or adhere to applicable laws, regulations, or legal procedures; (ii) safeguard our property, rights, and safety, as well as those of our Guests, third parties, and the general public; and (iii) halt or prevent activities we perceive as illegal or unethical.

Sharing Information with Third Parties for Advertising Purposes

We might engage in interest-based advertising and employ third-party advertisers to present you with ads tailored to your online browsing habits. Third-party online advertising networks, social media platforms (e.g., Facebook, Instagram), and other services are permitted to gather information about your usage of our Website for advertising purposes. Usually, this information is collected through cookies or similar technologies. We may share common account identifiers (like an email or user ID) with our third-party advertising associates to help identify you across various devices. This information helps us and our partners make online ads more relevant to your interests and offers advertising-related services like reporting, analytics, attribution, and market research.

For information about interest-based advertising and opt-out options, visit resources such as shopyourbsa.com. You might also manage cookies through your browser settings or mobile device.

Note: Some opt-out options may not work unless your browser accepts cookies. Also, using a different device, changing browsers, or deleting opt-out cookies might require you to opt out again.

Limiting interest-based mobile ads may be possible through mobile device settings by selecting options like "limit ad tracking" (iOS) or "opt-out of interest-based ads" (Android).

Sharing Information with Third Parties for Analytics Purposes

Analytics data may be collected using tools such as Google Analytics, aiding us in understanding traffic patterns and user demographics. We share unique identifiers with Google to provide this service. Google Analytics helps us understand user interactions with our Service and personalize our advertisements and content. You can find information about Google's data handling practices at  https://shopyourbsa.com/pages/contact-regarding-california-laws-ccpa and opt-out options.

We may also use features through Google Analytics like Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and Demographics and Interest Reporting. You can manage your preferences at https://shopyourbsa.com/pages/contact-regarding-california-laws-ccpa

  1. Methods to Safeguard Your Information

While Utilizing the Services

We take reasonable steps to protect your information (including PII) from unauthorized access and other risks. However, no security measure is completely foolproof. Your personal information will be retained for the necessary duration outlined in this Privacy Policy or as mandated by law.

Accessing and Utilizing Third-Party Sites & Services

BSA offers links and opportunities to connect with third-party services, products, websites, or applications (“BSA Products”). Information provided to a Non-BSA Product goes directly to its owner and is governed by their privacy policy. Our Privacy Policy does not cover Non-BSA Products, and we are not responsible for their content, privacy, or security practices. We advise reviewing the privacy policies of Non-BSA Products that you access.

  1. Your Control and Rights Over Your Information

Modifying Your Information

You may access and alter the PII linked to your account in your "account settings" on the Website. To delete your PII and account, contact us at https://shopyourbsa.com/pages/contact-regarding-california-laws-ccpa. Deletion will occur as soon as reasonably possible, although some information may remain in archives or backups.

Marketing Communication Preferences

You may opt-out of marketing/promotional communications by following instructions in those messages, emailing https://shopyourbsa.com/pages/contact-regarding-california-laws-ccpa  or contacting us at the information below.

Do Not Track Responses

Currently, we are unable to respond to Do Not Track signals set by your browser.

Equal Service and Price Rights

BSA does not discriminate against Guests who exercise their rights under applicable US data. 

Contact

For questions about this policy, please contact us at: